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Industry Insights Blog

Talent Retention Strategies: The Growth of Flexible Work Arrangements in Law Firms

Carol Crawford

Our daily work brings us into conversations with law firm leaders and the legal professionals charged with hiring, marketing, training and retaining legal talent within law firms across the U.S. and Canada.  We’ve seen and heard that the improved economic outlook and a tighter job market make talent retention strategies a topic worthy of our combined attention. The firms who take a proactive early-adopter strategy to strengthen their employee value proposition will reap the benefits in the war for talent.

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Beyond the Visual: Using a Marketing Dashboard as a Revenue Generator

Gordon Braun-Woodbury

When it comes to "measure marketing" a growing number of legal marketing professionals are looking to marketing dashboards to bridge the gap between effort and return. The allure is clear- a user can spend a moderate amount of time and brainpower building a colorful and impressive-looking dashboard that displays all kinds of digital metrics. But then what? Does it provide insights and information to drive decisions? Probably not. However, understanding the business context of your targeted metrics is what will turn a pretty graphic into a true business-aligned marketing dashboard.

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MPF 2017: Specialization and Collaboration in the New Age of Legal

Kate Harry Shipham

This year’s Marketing Partner Forum (MPF) corroborated many of the themes that have permeated our thoughts, projections and placements over the past few years. It was refreshing to see and hear that the same industry challenges once quietly discussed are now at the forefront of conferences and the minds of senior industry leaders. With increased exposure to topics like those summarized here and growing buy-in from decision-makers and their teams, we can help to position our law firm clients at the forefront of the next era of the legal industry.

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Jennifer Scalzi in Forbes, "Please Step Forward: Claiming Your Place as a Leader"

Jenn Scalzi

Jennifer Scalzi's personal testimony on her transition to leadership was published in the Forbes article, "Please Step Forward: Claiming Your Place as a Leader." In it, Jennifer discusses the professional shift that set the course for her decision to move away from doing and begin truly building. This kind of evolution doesn't come with a roadmap or without its challenges, but as Jennifer explains: "It is humbling to willingly walk into change and embrace the certain discomfort. Choosing to lead will test your limits and your fortitude, but remaining the same could prove even more difficult. Either option is a risk, but your professional evolution it at stake. My new role has heightened my tolerance for original thought, effecting change, and stirring up productive trouble. Now I can enjoy the view of what’s ahead, and I know I won’t have to do it alone." 

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How the Marketing Evolution Can, and Did, Shape a Career

Gordon Braun-Woodbury

Gordon Braun-Woodbury takes to his blog to tell the story of his professional journey and the parallels between the evolution of the marketing industry and the evolution of his own career. His skills, interests and focus have adapted along with the changing industry, and have been shaped by the same forces that have transformed marketing, and business in general — including digital, globalization, and customer centricity.

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Am Law 200 Marketing Leader Snapshot - Data on Tenure and Title

Jenn Scalzi

Over the past two months, we’ve gathered data on all Am Law 200 firms to develop a clear picture of the current tenures of the top marketing professionals across our industry. Armed with that research, we’ve assembled the “Am Law 200 Marketing Leader Snapshot,” a quick and easy look at the spectrum of current tenures and the variety of Chief and Director titles used by different firms to distinguish the work these professionals are responsible for.

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JJES and PDC Partner on Inaugural PDC Compensation Survey, Data Reflects Shifts in PD Responsibilities

Carol Crawford

As the PDC’s research partner, we analyzed the raw data contributed by close to 250 survey participants to present the most definitive and valuable results. Along the way, we also noted certain data points that paralleled recent conversations we have been having with many of our clients. 

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Jenn Scalzi featured in newly-released "Build Your Dream Network"

Jenn Scalzi

Kelly's interview of Jenn focuses on her relocation from Texas to NYC, without an existing network or contacts outside of her new boss. Kelly explained, "Within a few years, Jennifer was on a first-name basis with everyone (and I mean everyone) in the legal marketing industry. Rolling up her sleeves to get to know other people has been central to Jennifer's networked success."

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Unleash the Untapped Potential of Your Team – Cultivate Intellectual Curiosity

Carol Crawford

Your people represent all the intellectual capital and knowledge-ware that exists within your law firm. Through that lens, attorneys and support professionals are both your largest asset and the key to your advancement. The case for making a robust investment in people seems clear, but while law firms have historically recognized the value in leveraging and developing their talent by investing in professional development programs, many stop there. The responsibility to genuinely develop, however, doesn't. When firms make a decided investment in intellectual curiosity, they open the door for untapped potential to flow freely.

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Jennifer Scalzi's advice in Inc.: "How to Navigate the Nuances of Holiday Networking"

Jenn Scalzi

As we head full steam into holiday season, Inc.'s Kelly Hoey turned to Jennifer Scalzi for some tips on how to handle some common scenarios in the hopes that arming yourself  with "a plan for those tough situations, you can open yourself up to the opportunities this time of year has to offer... and maybe even enjoy yourself in the process." If you've ever found yourself in some sticky networking situations, Jenn offers some options for how to graciously navigate your way through them all in Kelly's full article here.

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Alliance Partner Totum Publishes Report on Determining Optimal Marketing Headcount

Jenn Scalzi

Earlier this year, along with our alliance parter, Totum Partners, we compiled data from 31 U.S. and U.K. law firms to show the ratio of practicing lawyers to full time marketing/BD/communications professionals. We published a comparative summary of our findings and now Totum has released their supporting analysis of that data in PM magazine. In the article, "Size counts? Determining your optimal marketing headcount," Tim Skipper explains the paradox many firms face in needing to justify growth with convincing evidence of reward that may not yet be in plain sight.

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Carol Crawford in AmLaw article: value of marketing positions elevated by their role in client relationships

Carol Crawford

Law firms spend a considerable amount of time and energy making highly informed decisions about which leaders to add to their ranks. But what happens next is unclear. A November ALM Report shows that about 39% of law firm executives did not feel they played a pivotal role affecting the future of their firms. Carol Crawford, JJES's Managing Director, was quoted in the American Lawyer article, "Report: Nearly 40 Percent of Law Firms Waste C-Suite Talent," and explained that despite the current statistics, the outlook is hopeful for these execs, as marketing positions are more highly valued now that they are more central to client relationships. 

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Prioritizing Content in 2017

Jenn Scalzi

As the end of the year approaches, many firms inch closer and closer to the fresh budgets that signal the start of a new fiscal year. When putting the final touches on the roadmaps that will guide your work and resources for 2017, consider the level of priority you have (or haven’t) placed on content marketing. In a recent Forbes article, “The Importance of Budgeting for Content Marketing in 2017,” author John Hall demystifies the common reasons for ignoring your content marketing strategy and pushes for solidifying a healthy line item in those sparkly new budgets. Disregarding the value now means making up for lost ground later.

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Making Big Waves in Small Firms

Jenn Scalzi

The good news and the bad news about being the sole Marketing/BD professional at a small firm is the exact same- you are the one who must effect change. For those with the ambition, patience and fortitude, the return on that hard work could be significant for yourself and your firm.

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Looking Back to Look Ahead: Trends From 2016 to Guide Your 2017 Planning

Kate Harry Shipham

The assignments we’ve placed with our clients over the last twelve months have provided a wealth of knowledge that could help inform hiring decisions as you begin to plan for 2017. This year’s analysis summarizes trends, statistics, and data that we’ve tracked from our assignments from June 2015 through July 2016. 

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Building, Maintaining and Inheriting Marketing Teams: Takeaways from LMA Midwest Program

Kate Harry Shipham

On August 17, I moderated a panel for the LMA Midwest Chapter. The panelists and I discussed effective legal marketing teams and their key success factors when building, maintaining and also inheriting teams. The panel also shared their insights on how great leaders coach their teams, inspire their people, and hire and retain great talent in a market where choice is always available.  

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New Mass. Law Prohibits Employers from Asking Salary History: The Effects on Employers and Employees

Carol Crawford

This ground-breaking law in Massachusetts, set to go into effect in January of 2018, seeks to reverse gender-based pay differences by banning employers from asking potential employees about their salary history or seeking that information from a former employer until after an offer of employment has been extended.  Without previous salary history on candidates, employers will be forced to determine the value of the job and accurately assess the skills and experiences of candidates to perform that job without the benefit of knowing what the individual earned in a previous role.

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