Earlier this year, along with our alliance parter, Totum Partners, we compiled data from 31 U.S. and U.K. law firms to show the ratio of practicing lawyers to full time marketing/BD/communications professionals. We published a comparative summary of our findings and now Totum has released their supporting analysis of that data in PM magazine. In the article, "Size counts? Determining your optimal marketing headcount," Tim Skipper explains the paradox many firms face in needing to justify growth with convincing evidence of reward that may not yet be in plain sight.
Read the full article here.