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Industry Insights Blog

Big Data: It’s Here, It’s Now, It’s … In Law Firms?

Jenn Scalzi

By Jennifer Johnson Scalzi

“Big data” has been the catchphrase for more than a few years now. While it caught on in technology and manufacturing much earlier, the legal marketing community is still finding its way in the specialty. So what exactly is “big data”? How does it apply to the legal community, and why should we care?

Read the full article in LMA's "Strategies" blog here.