Our marketing operations consultant Gordon Braun-Woodbury takes to his blog to tell the story of his professional journey and the parallels between the evolution of the marketing industry and the evolution of his own career. His skills, interests and focus have adapted along with the changing industry, and have been shaped by the same forces that have transformed marketing, and business in general — including digital, globalization, and customer centricity.
With a career that has spanned over three decades Gordon explains, "My story arc is a journey: from words to numbers, from communications to data. The journey’s destination – which I have not yet reached – is a powerful synthesis of both."
Read the complete post on Gordon's blog here.